I have tried a fair few Bicarb Free Deodorants, as I developed a nasty reaction to a different natural brand but unfortunately they did not offer bicarbonate free. This one is a winner for me and I won’t be looking any place else. Application is good, smelling fresh lasting all day. I’ve been a customer for over a year now. Learned to save money on postage by buying a few at a time. As I know I love it. Happy customer here. I love the fact that the brand is natural and environmentally friendly too, and enjoy seeing the lovely outdoor product photography.